Texas Tech Director of Athletics Kirby Hocutt looked forward to the start of Big 12 Conference basketball play and talked about how TTU is improving fan experiences at athletic events in 2019 on his weekly radio show on Double T 97-3.
Hocutt began the show talking about some new changes that were approved at the most recent Board of Regents meeting.
"It's been a regular conversation piece on this show about when are we going to sell beer and wine at our athletic events, and at the December Board of Regents meeting we took that idea and concept meeting forward; it was approved," he said. "The sale of beer and wine as well as lower concession prices will go into effect this upcoming Saturday when we tip-off Big 12 Conference play against Kansas State at home."
Texas Tech Senior Associate AD of Communications Robert Giovannetti went listed through some of the brands of beer that will be sold at Texas Tech sporting events including Coors Light.
Giovannetti also said with the new concession prices five different concession stand items can be bought for under three dollars including the "Nachos Grande" that has been slashed from $8.50 to $2.00.
Hocutt and Giovannetti looked towards Wednesday night with the start of Big 12 Conference play in both men's and women's basketball.
The Red Raider basketball team plays at West Virginia on Wednesday night at 6 pm, while the Lady Raiders are playing at Oklahoma at 6:30 pm.
Hocutt talked about the Red Raiders and Chris Beard's success, but went into depth on his early impressions of Lady Raider Head Coach Marlene Stollings and her team.
"Excited to see the start that those young women are off to," the AD stated. "Watching them play this weekend against Abilene Christian: the demeanor, the energy that they bring out on the court, such great progress. Starting Big 12 play tonight in Norman, Oklahoma it will be exciting to see how those young women continue their success and the momentum that they've generated into conference play."
Listen to the entire show here.